Chat app Palringo doubles its revenues thanks to gaming

Even apps that are not primarily about games often make most of their money through games. That’s definitely true in the case of one of the fastest-growing chat apps out of London.

Palringo, an app that’s all about letting you connect with other people through chat rooms, is revealing today that its revenue grew to $14 million in 2014. That’s up 100 percent from $7 million in 2013, and the company credits games for its growth. Of the $14 million in revenue that Palringo locked down last year, 85 percent came from game-related activities and 50 percent was profit. The company’s focus on gaming has also enabled it to attract new people in a sector dominated by huge apps like SnapChat. Palringo now has 35 million registered users, and it’s growing that figure by 1 million every month. With revenues for mobile games reaching $25 billion in 2014, apps that augment and improve that experience stand to benefit.