Lego already has interactive toys — but its next line may challenge Amiibo, Infinity, and Skylanders

Interactive toys are taking up more shelf space at toy stores, and now Lego is looking to offer more in this category to make sure it gets in on the action, according to a rumor.

Publisher Warner Bros. Interactive and Lego are working together on an interactive-toy game that will directly compete with Activision’s Skylanders, Nintendo’s Amiibos, and Disney Infinity, according to Videogamer.com. This would combine multiple lucrative concepts (building blocks, games, and interactive toys) into one product that could have massive appeal — which is something Lego experimented with already in its Fusion products. WB has released many successful Lego-themed games, and it could amplify its revenues from those releases by selling a companion line of toys.