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Electronic Arts incents gamers to buy new, not used games

Used games have been a curse for game publishers, generating huge revenues for retailers but nothing for those who create or publish games.

To change that, Electronic Arts will launch a new one-time registration program next month to enhance the sales of new games, while offering the pass with used games for $10. The move is designed to offer additional downloadable content to members that sign up with the purchase of a new game in the form of exclusive content and tournament play. EA plans on unveiling the Pass with Tiger Woods PGA Tour 11, and will subsequently release the Pass for all EA sports titles.  See Industry Gamers for more.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.