Nintendo wants a taste of your YouTube action — and creators hate it

Nintendo wants people to make money from videos on YouTube featuring Mario and Zelda games, but the Japanese company also wants a piece of that cash.

Earlier this week, the publisher introduced the Nintendo Creator’s Program that enables video makers to earn advertising revenue on YouTube. If you upload videos featuring Nintendo games, you can sign up for Nintendo’s program, register your channel or individual videos, and Nintendo will give you 60 percent to 70 percent of the money it gets from YouTube. This is the only real way to make money from these kinds of clips on Google’s service since videos with Nintendo games almost always get flagged for featuring copyrighted material. This is the only example of a major company with a partner program like this on YouTube.