Disney Infinity 2.0 Disney Originals
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Disney claims Infinity 2.0 beat out Skylanders in toy-game hybrid sales

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Disney Interactive said that its Disney Infinity 2.0 edition beat out other rivals in the hybrid toy-game market to be the bestselling title in the category in 2014.

The toy-game hybrid market is a big growth category in entertainment, and it plays nicely into Disney’s broader “transmedia” strategy, or taking characters from films into toys and video games.

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