Israel’s TabTale acquires Serbian studio as kids-game studio targets older audiences

Israel mobile gaming company TabTale had acquired Serbian game development studio Level Bit.

Neither company disclosed terms of the deal. In acquiring the Serbian firm, the Tel Aviv-based TabTale is taking the money from its kids games publishing success and investing it in internal game development. Level Bit will make games under TabTale recently created brand, Crazy Labs, which focuses on games for older audiences. The mobile game market is expected to hit $30 billion in 2015, according to market researcher Newzoo.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.