Adaptiv.io and Apsalar are combining forces.
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Adaptiv.io and Apsalar partner to gather intelligence for mobile marketers

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mobile marketers need all of the help they can get as advertising costs rise on mobile. Adaptiv.io and Apsalar have partnered to offer joint services for mobile data intelligence for marketers.

The deal will make it easier for mobile marketers to extract data from their games and apps and take action to get new customers or keep existing clients happy. This is similar to other partnerships and mergers in mobile marketing tech, always with the goal of making life easier for patrons and offering them a one-stop shop.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.