8 mobile game marketing trends for 2015

As the mobile gaming market continues to grow across the globe, in-app advertising is also gaining momentum. This new area of mobile game marketing has acquired new focus, with marketers concentrating on the trends that are going to unfold in 2015. Mobile game marketing — and particularly in-app advertisements — is a new vertical that has already shown huge growth opportunities, and the reasons are obvious for why this will continue to be the hot marketing avenue for the coming year.

Here are some important predictions concerning the mobile game marketing trends for 2015