GoodGame e-sports ad agency.
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Updated: Twitch acquires e-sports advertising agency GoodGame

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

[Updated with interviews: 2:27 pm] Amazon’s Twitch gameplay livestreaming division has agreed to acquire GoodGame, an advertising agency dedicated to e-sports and live video game broadcasting.

The move is another big step to establish advertising as the foundation for e-sports and livestreaming of games by emerging broadcasting communities. Broadcasting e-sports events is a foundation of Twitch’s livestreaming of games, with an audience of 60 million monthly active viewers and 1.1 million broadcasters. No wonder Amazon acquired Twitch earlier this year for $970 million. And now those 1.1 million broadcasters have another way to build their careers as content creators.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.