Pocket Gems launches Night at the Museum: Hidden Treasures mobile game

Pocket Gems has partnered with Fox to create a mobile game based on the upcoming Night at the Museum movie. It’s another example of how brands are diving into mobile games and mobile game publishers are adopting brands to help their titles stand out in the ultra-competitive app stores.

For San Francisco-based Pocket Gems, Night at the Museum: Hidden Treasures is its first foray into movie games. It comes out just a few weeks before the third film in the series, Night at the Museum: Secret of the Tomb, debuts in theaters on Dec. 19. The free-to-play game is a hidden-object game, where players view intricate images inside a museum and look for objects hidden in the landscape. It uses the likeness of Larry Daley, the security guard character that Ben Stiller plays in the films. The goal is to team up with history’s biggest personalities to save the museum’s magic from falling into the wrong hands.