DeltaDNA offers discount to indie game studios for its monetization tools

Indie game makers could benefit from great mobile and online monetization tools, but they can’t always afford them. So DeltaDNA, a maker of analytics and game personalization technology, is announcing today that it will support indies by giving them a discount pricing structure for using its tools.

Edinburgh, Scotland-based DeltaDNA will allow early-stage indie developers use its tools for $100 a month. The tools let developers move beyond dashboards and use deeper data mining and player segmentation tools so they can optimize their games for specific audiences. The tools include the ability to slice and dice the data, test options the audiences prefer, send real-time messages to gamers, and segment the gamers into groups. They basically let developers tailor a game for their players.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.