How entertainment and ‘life’ give life to The Sims

Maxis senior vice president Lucy Bradshaw and Sims Studio GM Rachel Franklin see the voyeuristic side of our society as a wealth of source material when it comes to making The Sims.

Their fireside chat at the GamesBeat 2014 conference, Franklin and Bradshaw cited the ever-changing entertainment media landscape as key inspirations for their long-running franchise. It’s not only about entertainment but also how people consume it.

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