Destiny's estimated $6.7M TV-ad campaign focused heavily on 'The Simpsons' marathon and the NFL

If you enjoy watching animated sitcoms or football, chances are you’ve seen a commercial or two (hundred) for publisher Activision’s blockbuster shooter Destiny over the past few weeks.

The company spent approximately $6.7 million to advertise the online multiplayer game on television, according to ad-tracking firm iSpot.tv. That cash paid for two different spots to air more than 900 times across 21 networks since Aug. 21. Of those 900, more than 200 aired during the FXX network’s 12-day-long marathon of The Simpsons. Activision spent the most, however, on football. More than $2 million went toward placing Destiny ads during pro National Football League games. Other shows that got a lot of money to air Destiny ads include Comedy Central’s political satire The Daily Show with Jon Stewart and FX’s motorcycle-gang drama Sons of Anarchy.