Destiny the fragrance

Microsoft can’t advertise Destiny on Xbox, so it’s created this fragrance instead

Destiny is a first-person shooter set in space, coming out next week. You might have heard of it.

Thing is, the advertising for Destiny has focused so much on the PlayStation 3 and PlayStation 4 versions of the game, it almost feels like a PlayStation-exclusive. At least that’s how the marketing folk over at Microsoft are taking it.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Already a member? Sign in