Study: 9K apps and 397M users show cost-per-install is the worst mobile user acquisition method

Thousand of developers are making millions of apps to reach billions of consumers. Unfortunately, that critical last step of mobile app development, user acquisition, is getting harder, not easier.

A full third of developers get cheated when trying to acquire users
A full third of developers get cheated when trying to acquire users

And it gets even more unfortunate, as most developers are doing it wrong.

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