Why EA won’t be the worst company in America anymore (interview)

We stopped by Electronic Arts headquarters in Redwood City, Calif., for a visit with Peter Moore, the chief operating officer of the giant video game company. Moore was getting ready for the Electronic Entertainment Expo (E3) and was about to call John Madden to tell him who the Madden NFL cover athlete would be (the winner is Seattle Seahawks standout cornerback Richard Sherman). But he found time to talk to me about how EA is trying to find its center with video game fans again.

The company was voted the “worst company in America” twice, but it escaped that fate this year under new chief executive Andrew Wilson. EA is regularly consulting players, and it is listening to its community of 330 million monthly active players. It consulted with them on its new Battlefield Hardline game, which is being unveiled at this week’s E3 show.