Electronic Entertainment Expo
The show floor of last year's E3.
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Why this one man always gets the best seats at E3 (interview)

  • Posted byby Dean Takahashi
  • Updated
  • 12 min

Mike Gallagher won’t be able to watch the Electronic Entertainment Expo (E3) from the comfort of a movie theater. As the chief executive of the Entertainment Software Association, the trade group of game publishers that put on E3, he gets a ringside seat at the game industry’s crazy circus.

Like yours truly, Gallagher will brave the crowds of 45,000 at the Los Angeles Convention Center in downtown Los Angeles next week. Millions more will watch online.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.