Marvel Puzzle Quest’s road to the mythical $1 ARPDAU, Part 8: Card store overhaul redux

Albert Reed is the CEO and cofounder of Demiurge Studios. Follow the entire series here.

We’ve reached the end of this series of articles. I want to thank the team at Demiurge for providing me with the ideas for the articles and making Marvel Puzzle Quest such a great case-study, the team at GamesBeat for editing my sometimes terrible grammar and all my peers in the industry that wrote in with questions and encouragement. I’ll be continuing to make short posts on free-to-play product management on my blog.