AMD shanghaied me to show me this insane new graphics card

Advanced Micro Devices and Nvidia are engaging in yet another round of “Anything You Can Do, I Can Do Better” with their ultrahigh-end graphics cards — but this time, AMD is also undercutting its rival as well.

AMD is unveiling what it calls the world’s fastest graphics card, dubbed Project Hydra. This comes just a couple of weeks after Nvidia unveiled its fastest graphics card, the $3,000 GeForce GTX Titan Z. And Project Hydra costs just half that — $1,500.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.