Tapjoy unveils one-stop platform nGen for mobile app monetization

Tapjoy, a big ad-tech company for mobile apps, is announcing its nGen advertising and monetization platform as a single solution for mobile-app developers today.

The nGen platform is part of a growing trend of consolidation among the mobile middlemen who serve the business side for mobile-app and game developers. Its aim is to simplify the mobile ecosystem that has grown so complex because of the difficulty in getting apps discovered and the challenge in monetizing free-to-play mobile apps.