Big Fish Games is teaming up with gaming startup Boss Fight Entertainment to deepen the definition of casual games. The two companies are teaming up to develop and publish a new game that will introduce casual gamers to a genre that was previously only accessible to niche audiences of hardcore gamers.
Hardcore gamers spend a lot of money playing games with a high degree of difficulty. But casual gamers are much more plentiful and they enjoy games that are a lot more accessible. Big Fish caters to casual gamers with a library of 3,000 web and mobile titles, and Boss Fight believes it can make a new kind of game that will have wide appeal.
GamesBeat