Free-to-play online games were pioneered in Asia and are making lots of money for game publishers there who sell virtual goods to users inside the free games.
That model seems to be taking off in the U.S. now, based on the latest announcement from Sony Online Entertainment. The San Diego, Calif.-based company’s Free Realms massively multiplayer online game has amassed 8 million registered users since its launch in April 2009. Prior to the launch of Free Realms, Sony Online Entertainment had subscription-only online games such as EverQuest.
The game is a family-friendly fantasy title where players can create their own custom characters. If they want a deeper experience, they have to pay for virtual goods such as pets. People who don’t have credit cards can go into physical retailers and buy Station Cash, which can be redeemed for the virtual currency used in the game. Sony hasn’t yet said how many of the free players are converting to paid users.
To keep growth going, Sony has introduced new features such as player housing and live world events where players can party, discover, interact and explore in big groups.
John Smedley, president of Sony Online Entertainment, said that Free Realms players have created imaginative activities within the world such as a jumping maze and a petting zoo. Later this week, Free Realms will kick off the Festival of Hearts, a month-long event that celebrates love, friendship and kindness.