Heyzap is bringing HD video ads to mobile games

The advertising interludes during your free-to-play gaming sessions are about to get some audio-visual sizzle.

Heyzap, a mobile-gaming services platform, revealed today that it will begin rolling out HD video ads to games on smartphones and tablets this year. The company’s ad platform debuted in March, and with the introduction of video, it hopes to position itself as the premier platform for mobile marketing.