Playnomics’ newest marketing tool predicts the lifetime of new customers and players

Playnomics specializes in predictive marketing for web and mobile apps, and it just unveiled its newest tool for marketers looking to find the best revenue streams.

The Acquisition Value Predictor (AVP) predicts the lifetime of new costumers — vital information for game developers on the web. During the beta for the new tool, Playnomics discovered that the top 5 percent of app users predicted as the most valuable by the AVP accounted for more than 75 percent of all revenue in a 45-day period.