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Activision Blizzard’s CEO believes next-generation console prices will come down faster than ever before

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Activision Blizzard chief executive Bobby Kotick said in an analyst call today that he thinks the prices on the next-generation video game consoles will come down faster than in years past because of investments made by the home console makers and efficiencies in manufacturing.

That may be wishful thinking on Kotick’s part, as it’s in his interests to urge console makers to lower prices so that he can sell more of his own games. But he noted that Sony and Microsoft have been investing more heavily in their backend infrastructure, or servers for handling online interactions, more than ever before.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.