GamesBeat session spotlight: Does intuition or analytics matter more in game design?

What’s the best way to design a game? How does a creative person take consumer feedback into account? What does analytics bring to the creative process? What are its limits?

We’ll get at the answers in a debate at our GamesBeat 2013 conference. The event is Oct. 29-Oct. 30 at the Sofitel Hotel in Redwood City, Calif. Greg Richardson, chief executive of Rumble Entertainment, is the long-haired creative genius who will defend intuition. OK, well not exactly. And Mark Robinson, chief operating officer at Games Analytics, will explain the robot’s point of view. OK, well not exactly.