The DeanBeat: If only more gamers reached the end of games

The dearly departed X-Play video game TV show went out with a bang with a last episode that spoiled the ending of just about every major video game ever made. The sad truth is that many gamers probably never got to the end of those games.

Perhaps 20 percent of the population buys hardcore games and is motivated to finish them. The rest of the 80 percent don’t have the time. Rich Hilleman, chief creative director at Electronic Arts, recognizes this. At the Cloud Gaming USA conference this week, he told the audience that the thing video game designers have overlooked is time. Many adults are “lapsed gamers” who used to play but gave up games for one reason or another.