Splash Damage founder explains the 3 questions developers should ask themselves to stay in business

Splash Damage boss Paul Wedgwood has a theory that Aristotle knows how to keep a game developer in business.

Wedgwood’s studio is responsible for games like Wolfenstein: Enemy Territory and the multiplayer in the upcoming Warner Bros. title Batman: Arkham Origins. In a chat during the DICE Europe developer conference, the developer says that Aristotle’s appeals to ethos, pathos, and logos helped to define the three questions that can help a studio create happiness — and Wedgwood believes that creating happiness is his company’s most important job.