Rockstar Games

How Rockstar’s Dan Houser views the making of GTA V

Grand Theft Auto V could sell 20 million or 30 million copies in the coming months without a peep from Rockstar Games. But Dan Houser, vice president of creative and cofounder of Rockstar, gave some rare interviews this week to [a]list dailyPolygon, and the Guardian. Curiously, none of the interviews focused much on what the mass media always talks about: the extreme violence of the series.

What emerges is a picture of how Rockstar views the open-world game franchise its design goals for a game that took five years and an estimated $260 million to make. Rockstar’s billion-dollar franchise, which has sold more than 135 million units, is the envy of the industry and yet Hauser seems focused only on creating high-quality games that he wants to play.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Already a member? Sign in

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.