Unity embraces the cloud and blasts out a bunch of tools for mobile-game developers

Unity Technologies is trying to turn itself into the lingua franca of game development by introducing Unity Cloud, a suite of online services designed to help mobile-game developers acquire new players, promote their games, and monetize their products.

The San Francisco-based company also said it has started a publishing program to showcase the best mobile titles authored with Unity’s products. The first few in that program are Roadhouse Interactive’s fast-paced FRS SkiCross and Black Tower’s action role-playing game Archangel. Unity also released tools to expand from its established 3D game engine to a new 2D version so that it can reach more casual gamers who like simpler two-dimensional art styles.