Sportvision wants to let you virtually hit a real Major League pitch (interview)

The people behind the yellow first-down line that has become a staple of football telecasts and barroom debates want to use their technology to enhance sports games.

Sportvision — best known for its TV tech that makes hockey pucks glow and NASCAR vehicles show their speed to spectators — employs sophisticated cameras and sensors to capture large amounts of data, digitally “recording” events. Mike Jakob, the president and chief operating officer for the company, sees potential for using all that information beyond the broadcasting space.