Grantoo’s branded game tournaments provide 6-times better mobile ad engagement (exclusive)

Tournament-game platform startup Grantoo announced today that it has delivered great results in mobile ad campaigns that go beyond typical banner ads. In campaigns with the Hilton Hotel Group and U.S.A. Networks, Grantoo shows ads to its mobile game players during brand-sponsored tournaments.

The tournaments are embedded within the mobile games that have integrated Grantoo’s platform. They provide a seamless, branded experience for the player inside those games. For the brands, it means they can reach audiences that are heavily engaged inside their favorite games. That improves engagement dramatically and provides game developers with an additional source of revenue.