Electronic Arts’ E3 press briefing liveblog

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Stay on top of all our E3 2013 coverage here.

Electronic Arts will kick off its Electronic Entertainment Expo (E3) press briefing at 1 p.m. Pacific today. The company has been operating without a permanent chief executive since John Riccitiello resigned in March. But that isn’t stopping the giant video game publisher from showing off a ton of games today, including its Plants vs Zombies 2 game for the iPad and Battlefield 4.

The challenge for EA is not only to execute on titles based on existing franchises but to continuously come up with new ones as well. We will be liveblogging the EA press briefing on this doc during the event. Will EA live up to its promise? Check out our liveblogging for the early answer.

You can watch the livestream at this link or view it below.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.