Call of Duty: Ghosts
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Activision Blizzard says Call of Duty: Ghosts will be a huge launch, but stock falls on weak Warcraft numbers

Call of Duty: Ghosts

Activision Blizzard chief executive Bobby Kotick warned that the industry’s leading video game publisher will face serious competition and possible industry headwinds in the holiday selling season. At the same time, he raised estimates for the company’s financial performance this year based on an outstanding first quarter.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.