Long-overdue price cut may be coming for the Nintendo Wii

wiiA $50 price cut may be coming at the end of September for the Nintendo Wii.

A Toys ‘R Us ad shows that the $249 Nintendo game console will begin selling soon at $199, according to the game news site Kotaku.

The price cut makes sense since sales of the Wii have slowed this year and both Microsoft and Sony recently cut their game console prices by $100. The Wii is still in first place in terms of popularity, with more than 50 million consoles sold worldwide. But Nintendo has been milking the Wii’s success a little too much. It hasn’t changed the hardware price since the Wii launched in 2006.

Nintendo is generating a lot of profits as a result, but the company has only managed to hang on to its market share because its Wii controller is so innovative and it started out at a much lower price than its rivals.

Microsoft’s low-end console, the Xbox 360 Arcade, sells for $199 but it doesn’t have a hard disk like the 120-gigabyte Xbox 360 Elite version at $299. Sony’s latest PlayStation 3, dubbed the PS 3 Slim, has a 120-gigabyte hard disk and sells for $299. A 160-gigabyte version sells for $399.

If you’re in the market for a console, check out our comparison story from a couple of weeks ago.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.