Krafton has announced that PUBG is making its debut at ComplexCon’s 10th anniversary unveiling a new apparel collection in collaboration with Floor 13, MGK’s new creative studio (formerly Machine Gun Kelly).
For Floor 13, the project brings a creative language shaped by music, fashion and culture into PUBG’s visual world. For PUBG, it marks the latest step in moving its IP beyond the game, translating the franchise’s distinctive visual language into fashion, physical spaces and cultural collaborations that take the world of Battlegrounds off-screen.
The collaboration will make its debut at the 10th anniversary of ComplexCon, taking place October 3-4 at the Los Angeles Convention Center, where the collection will be available exclusively for attendees.
“This collaboration with Floor 13 marks a new chapter for PUBG, stepping outside the game and into fashion and culture,” said Hyojung Lee, head of PUBG IP experience, Krafton, in a press release. “ComplexCon is the perfect stage to bring this exclusive collection to a global audience and marks the first of many upcoming new experiences we have planned to bring the game to life beyond the screen.”
The PUBG x Floor 13 apparel collection includes shirts, sweatshirts, hats and more, featuring iconic imagery from the world of PUBG.
“We chose to build a theme around the number 13 and the idea of luck,” said Jake Zottoli, creative director at Floor 13, in the same press release. “Thirteen has always carried this superstition of being unlucky, and ‘Better Luck Next Time’ felt like an idea that could resonate naturally with PUBG. We liked flipping that superstition and treating luck as something you create rather than something you’re given.”
At the event, PUBG will introduce its first collaboration with Floor 13, MGK’s creative agency and cultural company operating across music, product, content, live experiences and partnerships. The collaboration is centered around “survival,” a core element of the PUBG franchise, and will come to life through a capsule collection of apparel and merchandise and an immersive experience on the floor of ComplexCon.
PUBG’s booth at the U.S. ComplexCon will draw from Miramar, one of the signature maps of PUBG: Battlegrounds, and will feature well-known experiences for visitors. A helicopter from MGK’s own live performances anchors the space as a visual centerpiece and a photo opportunity for attendees.
This collaboration builds on the momentum of PUBG’s March appearance at ComplexCon Hong Kong, where its partnership with Korean streetwear label Thug Club brought long-time fans and new audiences into the world of Battlegrounds through a capsule collection and immersive live experience.