As video game music grows in popularity, Bandcamp has quietly become a core platform for both game composers and their fans.
These days, video game music is more mainstream than ever. Since the Grammy Awards launched a dedicated category for video game and other interactive media soundtracks in 2023, the genre has steadily grown in popularity — and Bandcamp has taken note, welcoming composers like Jason Graves, Austin Wintory and Toby Fox to sell their music and engage with fans on the platform.
In 2025, Bandcamp is host to a growing library of video game music that includes the soundtracks of both mainstream hits like “Minecraft” and “Celeste” and indie darlings like “Undertale” and “Clair Obscur: Expedition 33.” The platform is leaning into its growing popularity among video game composers by featuring them on the company’s platforms, including editorial coverage in Bandcamp Daily, the company’s editorial publication, earlier this month.
“We’re finding more and more that video games and music discovery go hand in hand, so what we’ve been trying to do is channel that into our other fan-centric platforms, like our vinyl crowdfunding initiative,” said Bandcamp Daily editor Zoe Camp in an interview with GamesBeat. “Back in the day, we did one for ‘Super Meat Boy.’ Oftentimes, through our editorial coverage, we’re specifically linking up these audiences.”
For game composers like Wintory, the ability to sell physical media on the platform, including both vinyl albums and merchandise, has been a significant draw — and a significant revenue stream. Most recently, Wintory has started selling books of sheet music for “Assassin’s Creed Syndicate” on Bandcamp.
“Most years, on my birthday, I will convert everything on my page to pay-what you-want, and then for about a week, I will give 100 percent of what’s earned to charity,” Wintory said in an interview with GamesBeat. “Usually, there’ll be many thousands of downloads of people taking you up on the ‘free,’ but I can easily make 10 grand in a week to give to charity.”
Video game composers like Bandcamp because it allows them to tap into a particularly engaged audience that they believe is more likely to actually spend money on their work. Although Graves said his overall audience on Bandcamp is lower than his audience on streaming platforms like Spotify or Apple Music, he told GamesBeat that he has “probably made more money on Bandcamp than I have on something like Spotify” due to the plugged-in nature of the Bandcamp audience.
“I can remember when the idea of Bandcamp was very much the way that music worked with physical media, and streaming has kind of taken away a lot of that,” Graves said in an interview with GamesBeat. “So, I appreciate the merch aspects — being able to have high-quality or even hard-copy CDs or albums, and the direct result of, when someone buys an album, I get an email, and they might even send a note.”
Bandcamp is an important part of the digital distribution strategy of Laced Records, which focuses on selling premium vinyl pressings of video game soundtracks, although the platform accounts for only a “small proportion” of the company’s overall revenue, according to Laced CEO Danny Kelleher, who told GamesBeat that “a lot of our sales come from physical soundtracks.” Kelleher praised Bandcamp’s tagging and recommendation features for helping fans discover new video game music, as well as the depth of video game music available on the platform.
“In addition to other game music labels such as ourselves, a lot of independent game composers use Bandcamp as their platform of choice when it comes to music distribution, which means there’s a lot of great soundtracks on the platform that aren’t available on DSPs [digital service providers like Spotify],” Kelleher said in an interview with GamesBeat.
Going into 2026, Bandcamp plans to lean into its growing community of video game composers and fans, particularly as newer genres like hyperpop and digicore continue to take cues from the video game aesthetic.
“Just looking at the general bump that all of these artists have received in bringing new fans onto the platform, I think it’s safe to say that there definitely is a domino effect,” Camp said.