Saga made another AI showing at Gamescom 2025. Source: Saga
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Saga views itself as an outlier in AI gaming

At Gamescom 2025, Saga said it signaled where the industry is headed by hosting an invite-only showcase that stood apart from the noise.

The pop-up featured eight live AI character agents across animation, mobile, MMO, and RPG, proving how AI can extend IP beyond the screen and create persistent two-way engagement with fans and players.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.