Xreal One Pro AR glasses are launching today on Amazon.com and BestBuy.com with a limited $50 discount.
That means Xreal‘s market-leading AR glasses are now easier to get, with U.S. availability expanding to the Best Buy retail stores later this year. The glasses cost $599, with the $50 savings from August 25 to September 1.
Xreal touts the Xreal One Pro as stylish, comfortable, and high-quality when it comes to AR. It is an immersive entertainment experience for watching movies on a flight or playing games on the go with what seems to be a big-screen TV before your eyes.
The company said its wide compatibility makes it a go-to device for PC gaming, cloud gaming, handheld consoels and cinematic streaming experiences.
“Xreal consistently demonstrates leadership in the AR space, holding the top spot in the OST category globally for 11 consecutive quarters,” said Jitesh Ubrani, research manager for WW Device Trackers at IDC, in a statement. With a proven track record of innovation and market share dominance, including leadership positions in several key markets in the first quarter of 2025, Xreal’s expansion into additional retail channels like Amazon and Best Buy reflects the growing demand for AR glasses and the company’s ability to meet it.”
The Amazon and Best Buy online launch marks the latest step in Xreal’s U.S. and retail growth. Later this year, One Pro will make its way to select Best Buy stores, further incraesing convenience for shoppers. One Pro is also featured at tm:rw, a first-of-its-kind immersive retail store in the heart of Times Square, where visitors can experience next-gen products in action, including Xreal One Pro, Xreal One, Xreal Beam Pro and Xreal Air 2 Ultra — all before buying.