Xsolla said its new software development kits (SDKs), global payments coverage, and live game services will empower developers to scale cross-platform and connect directly with players worldwide.
The global video game commerce firm launched a unified developer platform to help game creators drive more revenue, build direct player relationships, and simplify operations across web, mobile, PC, and emerging global markets.
Xsolla said its unified developer platform brings together powerful SDKs, cross-platform monetization tools, and regionally tailored payment solutions. This milestone release marks Xsolla’s 20th anniversary, celebrating two decades of innovation, partnership, and leadership in powering the business of video games.
What began in 2005 as a focused payment solution has evolved into a complete commerce platform trusted by thousands of developers and publishers around the world.
Designed to meet the growing demand for direct-to-player strategies, these updates help developers scale globally, reduce platform dependency, and deepen revenue potential across web, mobile, PC, and cloud gaming environments.
The release includes a powerful new SDK suite, expanded payments coverage across Asia, the Americas, Europe, and India, and major upgrades to Xsolla’s Web Shop, Cloud Gaming, Offerwall, and LiveOps Management Suite.
As game developers seek more flexibility and revenue control in a cross-platform, mobile-first, and highly regionalized market, Xsolla’s expanded suite of modular tools and services empowers teams to fund, launch, operate, and monetize games directly with their players globally and at scale.
“The future of game commerce is direct, cross-platform, and player-centric,” said Chris Hewish, president at Xsolla, in a statement. “We’re helping developers build global, scalable businesses on their terms, no matter the platform, size, or monetization model.”
Solving the dev commerce challenges for 20 years
For 20 years, Xsolla has served as a foundational partner to the video game industry, supporting developers from their earliest ideas to global launches.
From building better monetization tools to launching breakthrough technologies like web shop and cloud gaming trials, Xsolla said its commitment to game creators has remains constant: to simplify operations, grow revenue, and remove barriers between games and the players who love them.
Xsolla’s 20-year journey from powering payment infrastructure for indie studios to building a robust ecosystem trusted by global publishers has uniquely positioned it to address the most pressing needs of the modern game industry, the company said.
As the cost of user acquisition climbs and traditional app stores impose stricter rules, developers need more control over how they market, sell, and engage their players. Xsolla’s D2C-first ecosystem bridges the gap, enabling instant monetization, real-time campaign management, and native experiences to match how players prefer to discover and pay for games.
Key product highlights
At the heart of this launch is Xsolla’s expanded SDK suite, giving developers drop-in access to monetization tools across the world’s most important gaming platforms. Whether you’re building in Unity, launching on Windows, or selling through Discord or the web, Xsolla’s SDKs make it simple to integrate direct-to-consumer commerce from day one.
SDK Suite: monetize anywhere, launch everywhere
- Unity SDK: Full integration of payments, subscriptions, and Web Shop across iOS, Android, PC, and web.
- Windows Store SDK: Enables seamless checkout and cross-platform SKU sync for Windows-based games.
- Epic Games Store SDK: Offers dual billing, subscriptions, inventory sync, and localized checkout.
- Discord Bot Integration: Enables direct commerce activation inside Discord.
- Pley Integration: Port mobile games to the web with minimal effort, expanding reach beyond app stores.
Cloud gaming trials
- Browser-based “play before you buy” game sessions (up to 15 minutes).
- Enables pay-as-you-go trials, full-game purchases, and key sales.
- Provides real-time analytics, campaign performance data, and publisher control.
Web shop + offerwall integration
- Key features include dynamic catalog sync, advanced reward chains, daily login rewards, and adaptive offer chains.
- Subscription tools, Buy Button integration, and mobile-first checkout flows.
- Fully integrated Offerwall helps monetize non-paying users through in-game activities, trials, and surveys.
LiveOps management suite
- No-code visual canvas for campaign creation.
- Player segmentation, personalization, and automated triggers.
- Centralized scheduling and analytics to optimize ongoing engagement.
Expanded payment coverage across key markets
Xsolla continues to expand its global payment infrastructure with new integrations in high-growth markets. These localized options help developers improve conversions, reduce friction, and better serve regional audiences with their preferred payment methods.
Asia
- ShopeePay (Malaysia, Singapore, Thailand): Dominant e-wallet in e-commerce.
- FPX (Malaysia): Used by 90% of Malaysian online banking customers.
- K PLUS (Thailand): Over 22.8 million users.
- AIS (Thailand): Second-largest mobile carrier.
- Indosat (Indonesia): Trusted telecom billing partner.
- MerPay (Japan): Serves 16.8 million users through e-wallet payments.
Americas
- Pay by Bank (United States): Secure, bank-direct payments are gaining adoption.
- Affirm (U.S. and Canada): Buy Now, Pay Later model with 22M+ users.
- Mercado Pago (Brazil): Adds recurring billing support to meet subscription demand.
Europe
- Bizum (Spain): Over 28 million users with a strong presence in social and mobile commerce.
- Swish (Sweden): 8.5 million users, representing 39% of checkout payments.
- Satispay (Italy): 5.3 million users with 30% YoY growth and 380K+ merchant partners.
India
- UPI: Facilitates over 130 billion transactions annually across 400+ million users.
- Net Banking: Serves 300+ million digital banking users in Tier 1 to Tier 3 cities.
- Relaunched through Xsolla Pay Station with real-time, QR-based, mobile-first checkout flows.
“We’re making it easier for developers to reach players with payment experiences that feel native to each market,” added Hewish.
New Option for Developers: Xsolla PSP
Xsolla has introduced a new Payment Service Provider (PSP) model, developed in partnership with Adyen. This solution gives developers the ability to operate as their own Merchant of Record, with access to:
- Fully customizable checkout and revenue control.
- Global payment processing, and real-time reporting.
- Initial availability in Hong Kong with expansion to Europe, Singapore, and the United States.
“Together with Adyen, we’re giving developers a flexible PSP solution that puts them in control and supports their growth across global markets,” said Hewish.