Happy Dean Takahashi. Source: Andrea Rene/GamesBeat
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Battlefield 6 multiplayer gameplay puts me in my happy place | The DeanBeat

Vince Zampella, the head of Battlefield Studios at Electronic Arts, dropped some F-bombs during the first revelation of Battlefield 6‘s multiplayer gameplay.

It was a joy to see Zampella, who has worked on some of the world’s best shooter games for decades, behave more like an authentic gamer than a company executive. After all, it’s not polite to curse in front of people. But it is a normal thing for gamers, and I laughed when I heard Zampella show his love for the game through swearing. I think the message is that it is gamers whom Zampella serves, and it is gamers whom he answers to.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.