GGQ says it has something special just for you: a personalized AI assistant for games like League of Legends.
GGQ said its gaming-informed AI can help you understand strategy, pivot when you need to, and tell you what your focus should be. GGQ calls the assistant your AI Mate, an on-call 24/7 AI gaming companion just for you.
Since announcing it in June, the company now has 700,000 to 800,000 monthly active players (and 2.5 million total users) using GGQ to play smarter in games like League of Legends, said Yongsu Lee, CEO of GGQ, in an interview with GamesBeat.
“We are building our AI companion for every gamer so we can make the gamers have more fun. We offer a smarter and a more personalized game experience,” said Lee. “Our solution is an AI companion for gamers on device.”
South Korea-based GGQ started to give gamers support for their passion, helping them so they can get good.
“We’re expecting a notable increase soon — our North America and Europe service is set to launch this week in partnership with Intel. Once this goes live, we anticipate a sharp uptick in users,” Lee said.
AI coaching is just the start. GGQ also plans to provide AI companions who can offer emotional support, and other kinds of help as well. It can also create highlights of your best moments.
GGQ can capture more than 180,000 gameplay events in a match. It uses real-time processing directly on CPU/NPU to deliver personalized feedback and moments of encouragement—without delay. It has a proprietary six-layer hybrid stack that uses both on-device computing and the cloud — all aimed at reducing latency and cost.
Pain points
Lee said that surveys show that 48% of gamers stop playing a game because of information gaps, and 79% of gamers get stressed after their last game because of emotional friction, where someone uses hate talk.
But that doesn’t happen when you’re playing with a friend, and in this case, your friend is AI mate.
“Not everyone has their own friends to play with. So we adapted AI technology to this kind of the pain point. We make the personalized AI companion, which means AI Mate can be my AI coach,” Lee said.
GGQ said you can think of AI Mate as a teammate who can prep you and offer you a pep talk before you dive into a match. It can tell you instantly if you made a great play or if you should tap a power-up immediately.
Lee said that for real-time gameplay analysis, the company’s engineers decided to offload tasks to the CPU and NPU in a system using OpenVino. This reduced latency by 58% across multiple titles.
How it works
“Before the game, our AI companion gives personalized strategies to tailor your information to your strengths and weaknesses in the game,” Lee said. “Our AI companion goes inside in the game and give real-time guidance or real-time feedback during gameplay and after the game.”
The AI makes its own highlight video after the game, and it offers support. It can also suggest games to you.
“GGQ can address both this gameplay confusion and emotional burnout,” Lee said. “Every process can be processed on device. If someone wants an AI girlfriend who knows my game, you can choose that.”
There’s a desktop app where GGQ gives you all this feedback. The AI companion already knows your gaming history (with your approval).
Origins
Lee started the company in 2019. The company has 17 people and it has raised $10 million to date. The company launched a paid version in South Korea this year and is launching now in North America and Europe, with Intel as a marketing partner because it taps the Intel NPU.
Lee said he was inspired by his own experiences where he struggled to measure up as a gamer. He found it hard to get good information on the web that could really help him in a personal way.
“I needed a personal coach. But I studied AI and thought about how I could make an AI coach,” Lee said. “We started creating an AI coaching system for gamers.”
GGQ partnered with Intel in 2024 to show off GGQ’s NPU-powered capabilities at CES 2025. Since then, the two companies have worked together on system-level optimization and co-marketing.
Later this year, Lee said AI Mate will get voice chat, and in 2026, user-generated content will emerge to enable creators to remix and sell content across games. The company expects to raise additional money. While there’s a lot of competition in AI for games, Lee said he has confidence.
“The AI companions for gamers are booming right now because Microsoft and Razer showed up at GDC saying they had plans for AI companions. But we have AI in a hybrid system, not just the cloud. We have cloud and on-device. So we can do real-time AI on the device, with data extraction and data capturing happening on device. We can be much faster and lower cost, while offering privacy,” Lee said.
In terms of game coverage, GGQ plans to expand to Teamfight Tactics (TFT) and Valorant later this year.
“For Valorant in particular, we’re co-developing features with LG Electronics as part of a joint project. GGQ will likely be pre-installed in LG’s monitor management software (Switch App), and we’re having weekly meetings with their team,” Lee said.