Experian's Audigent and Fandom have teamed up. Source: Fandom.
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Experian and Audigent team up with Fandom to reach Gen Z consumers

Audigent and Experian have announced an expanded collaboration with Fandom, the world’s largest fan platform.

The collaboration enables marketers to tap into more than 2,400 ready-made Experian audience groups directly within FanDNA Helix, Fandom’s first-party AI-powered data product.

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