Alongside the release of Netflix’s hit TV show Squid Game Season 3, all new characters, games and rewards celebrating the epic season finale are now available in Squid Game: Unleashed.
Squid Game: Unleashed is a mobile game for fans of Netflix’s most popular series, and as a toast to the series’ massive fandom, the game welcomes fans around the globe to compete for survival, even if you’re not a Netflix member.
Developed by Boss Fight, a Netflix Game Studio, Squid Game: Unleashed is a 32-player party royale showdown featuring challenges, characters, settings and iconography fans will instantly recognize from the hit series.
Of the more than 100 mobile games in Netflix’s catalog, Squid Game: Unleashed has the second-most estimated lifetime downloads with nearly 16 million (15.9 million), topped only by GTA: San Andreas – The Definitive Edition, which has an estimated 37.3 million downloads, said Randy Nelson, head of insights at Appfigures, in a message to GamesBeat.
“Netflix’s mobile games average 1.8 million lifetime downloads, which means Squid Game: Unleashed has seen nearly nine times more than the average. Its next most downloaded game based on one of its scripted series, Stranger Things: 1984, has been installed 4.4 million times in comparison,” Nelson said.
Players can journey through the iconic games like “Marbles” from Season 1, and new Season 3 addition “Jump Rope” to see if you can survive long enough to come out on top. Other new games include “Hide and Seek,” an original, deadly twist on the classic children’s game, and “Sky Squid Game,” an homage to the original games.
Play with more fan-favorite characters, each boasting unique backgrounds and abilities. Step into the shoes of Hwang Jun-ho, a determined police officer unraveling the mysteries of Squid Game, or Lee Myung-gi (Player 333), a former cryptocurrency influencer turned fugitive.
Join Kim Jun-hee (Player 222), a strong-willed woman drawn into the game by poor investment advice, or experience the games with Kang No-eul, a former soldier searching for her lost child. Finally, play as Seon-nyeo (Player 044), a shaman renowned for her prophecies and curses.
Expanding on last season’s Watch Along, this new update invites members to Play Along, and automatically earn multiple rewards per episode by simply watching Season 3 of Squid Game — something only Netflix can do. Team up with your family and friends and work with the entire player community to achieve goals that unlock new mini-games and rewards for everyone.
Making the game even more fun for groups to play together, the new social features in Squid Game: Unleashed introduce in-game chat, allowing you to strategize and communicate in real time. Leaderboards and crews further fuel the competitive spirit, as you can track progress, form alliances, and climb the ranks together.
Squid Game is a fan-beloved Korean drama that quickly became a cultural phenomenon and Netflix’s most popular show ever. Created by Hwang Dong-hyuk, Squid Game continues to captivate global audiences, smashing multiple records with its Season 2 return in December 2024, including most views for a show in its premiere week and entering the Most Popular Non-English TV list in just three days.
It currently ranks No. 2 with 192.6M views behind Season 1 at 265.2M. The show became a global sensation, boosting interest in K-content; iconic moments went viral, Vans slip-on sneakers sales increased 8,000%; and Halloween costumes sold out around the world, shaping trends and solidifying its place in pop culture.
Squid Game made Emmy history with first-ever wins for a non-English language show and Season 2 was nominated for a Golden Globe for Best Television Series – Drama. In 2023, Netflix debuted the Emmy nominated and BAFTA winning reality competition Squid Game: The Challenge.
The franchise continues to expand with Squid Game: The Experience, a touring activation where fans can play games inspired by the show and with Squid Game: Unleashed, a multiplayer video game that is on track to become Netflix’s most downloaded game.