Creating connections is a cornerstone of the video game industry, cultivating new ideas, collaborations, and partnerships. As events look to evolve and go multiplatform with digital and physical/in-real-life, theatrical trailers for upcoming entertainment releases, just like video games, become a critical way to generate excitement and audience engagement on a global scale.
To kick off Summer Game Fest, the GamesBeat Engage Los Angeles, powered by Xsolla, is about creating an intimate turnkey B2B event for gaming industry leaders at the intersection of tech and entertainment. The GB Engage discusses how studios can better monetize and benefit from the launch moment, turning visibility into revenue through more innovative commerce strategies.
GamesBeat’s Dean Takahashi will welcome gaming industry legend Henk Rogers, co-founder of The Tetris Company, for an intimate fireside chat. Rogers will share powerful lessons from his journey shaping one of the most iconic games of all time, navigating global licensing and building a blueprint for enduring IP success.
They’ll also discuss how developers, publishers, and platforms can turn IP opportunities into growth opportunities driven by new monetization strategies.
On the monetization side of the business, Dean and Xsolla will be sharing two short interactive chats with Q&A on the recent changes and commerce strategies for games outside of the platforms.
Attendees will leave with actionable insights that align with the priorities of studios, publishers, and marketers attending Summer Game Fest.
“In today’s global ecosystem, a launch moment is no longer a single date — it’s a strategic opportunity to connect, monetize and amplify,” says Gina Joseph, CEO, GamesBeat. “We’re thrilled to bring together the community in a thoughtful, curated and intimate way, and host the thought leaders and conversations that will define the next era of our industry.”
“Xsolla is proud to collaborate with GamesBeat to develop distinctive, authentic, and engaging events to connect influential voices from across the gaming industry,” stated Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “As the landscape of business events in the video game sector continues to evolve, these curated, intimate gatherings are poised to become increasingly significant and beneficial for attendees.”
The GamesBeat Engage experience
Los Angeles is just the second stop for the GamesBeat Engage salon presented by Xsolla – a series of events designed for the decision-makers, visionaries and innovators shaping the future of games, entertainment and tech.
“GamesBeat aims to be at the forefront of game industry reporting, with a focus on covering where the games industry is headed and creating opportunities for the B2B industry as it integrates with other business sectors,” Joseph says. “Now, we’re bringing that vision to life even further with bespoke events like GamesBeat Engage, and our goal is to keep delivering one of a kind events like these for the industry.”
Stay tuned for more GamesBeat events to be announced soon!
Here’s a look at the agenda for the Los Angeles stop of the exclusive GamesBeat Engage series, powered by Xsolla, and discover what’s next in game development, monetization, and innovation:
Thursday, June 5, 4:00 PM – 7:00 PM PDT
4:00 PM – 4:50 PM: Networking
4:50 PM – 5:00 PM: Opening Remarks
5:00 PM – 5:30 PM: Monetization at the Moment of Impact with Dean Takahashi and the Xsolla Team
With players ready to wishlist, preorder, and engage, monetization strategies must be tightly integrated with game launches. Xsolla will share how its helping studios turn buzz into business for PC, web, and mobile games.
5:30 PM – 6:10 PM: Featured Speaker • Henk Rogers, Co-Founder of The Tetris Company
6:10 PM – 7:00 PM: Open Networking
Don’t miss your chance to get in the room with some of the top execs and decision makers working in the gaming industry today: Request your invite for a GamesBeat Engage Los Angeles here.