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While gaming stalled, Brazil adapted and found ways to move forward | The DeanBeat

Last week, an estimated 131,800 people — many of them dressed as their favorite video game characters — turned out for the Gamescom Latam Big Festival gaming event in São Paulo, Brazil.

It was the biggest fan and business-to-business (B2B) gaming event in Latin America’s history, happening amid a difficult time for the video game world. For the second year in a row, I paid a visit to the largest gaming event in the Americas and I came back with interviews, impressions and good vibes. This time, the floor space more than doubled to 50,000 square meters in the new location of the Anhembi Convention Center, the oldest such venue in São Paulo.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.