Xsolla and AppsFlyer are teaming up on analytics for web shops.

Xsolla teams up with AppsFlyer to provide analytics for web shops

Xsolla, a game commerce company, has partnered with AppsFlyer to provide analytics for web shops as alternative stores for game devs.

AppsFlyer focuses on mobile measurement, attribution, and data analytics. This enhancement of the Xsolla and AppsFlyer partnership provides game developers with improved insights and simplified activation for its web shops, which are available worldwide as alternatives to traditional app stores.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.