David S. Goyer is creating the Emergence universe on top of Incention and Story.
David S. Goyer is creating the Emergence universe on top of Incention and Story.
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Incention bridges Hollywood and AI with debut project by David S. Goyer on Story platform

  • Posted byby Dean Takahashi
  • Updated
  • 7 min

Incention is launching a platform to bring AI and blockchain to Hollywood, and it is working with Hollywood writer David S. Goyer (Foundation, The Dark Knight trilogy, Blade) to redefine how modern entertainment franchises are developed.

Incention sits on top of Story (formerly Story protocol), a blockchain platform that transforms intellectual property into programmable digital assets, empowering IP holders to tokenize, protect, share, and monetize their ideas in the age of AI. Story believes that creators, developers and artists should be able to be rewarded for what they contribute to AI. But it’s not easy to trace their contributions, and Story, which has raised $140 million to date (formerly Story Protocol), is doing something about that.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.