Forge has created community-led growth tools for game devs.

Forge pivots to game marketing with community-led growth tools

Forge, a game rewards and engagement platform, has launched a massive update that pivots the company into loyalty program tools for game developers.

It’s a step away from the startup’s initial focus on loyalty rewards for gamers. And now it is putting marketing tools in the hands of developers so they can grow the communities around their games. These tools are increasingly important in a world where traditional marketing isn’t working as well.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.