How Hasbro’s Chris Cocks is steering the toy company into games | The DeanBeat

I think of Chris Cocks as the gamer who took over a big toy company. He was named the CEO of Hasbro in February 2022, even though he wasn’t a Hasbro lifer.

Cocks started at the company in 2016 as president of the Wizards of the Coast division, which publishes Magic: The Gathering (which saw 10% revenue growth in 2023). Before joining Hasbro, he managed brands at Microsoft, Leapfrog and Procter & Gamble.